La veille technologique et l intelligence conomique
Comment donner la bonne information à la bonne personne, au bon moment, pour prendre la bonne décision ? Face à l’accélération du changement technologique, de la variabilité des conditions de fonctionnement des marchés, l’information technologique devient vitale pour les entreprises. La veille technologique et l’intelligence économique permettent de repérer, collecter, traiter et stocker les informations et les signaux pertinents qui orientent le futur de l’entreprise. Cet ouvrage présente et définit la veille technologique et l’intelligence économique. Il en expose les modalités concrètes d’application aujourd’hui.
Local Heroes in the Global Village
Entrepreneurship and growth are central concerns of policy makers around the world. Local Heroes in the Global Village introduces public policies for the promotion of entrepreneurship on a comparative, primarily German-American level. The book contributes to the debate what role public policies play in stimulating national and regional economic growth. With a better understanding of the complexity and variety of existent entrepreneurship policies in the U.S. and Germany the reader of this volume will be able to formulate best practice, hands-on strategies which aim to promote nations as well as regions in an "entrepreneurial economy".
The prize-winning book Organizational Intelligence focuses on the structural and ideological roots of intelligence (informational and analytical) failures in government, industry, and other institutions. It provides groundbreaking theory and structure to the analysis of decision-making processes and their breakdowns, as well as the interactions among experts and the organizations they inform. In this book, both "organization" and "intelligence" are taken to their larger meanings, not just focused on the military meaning of intelligence or on one set of institutions in society. Astute illustrations of intelligence failures abound from real-world cases, such as foreign policy (the Bay of Pigs, Soviet predictions in the Cuban missile crisis), military (civilian bombing of Germany, Pearl Harbor), financial (AmEx's investment in a vegetable oil guru), economics (the Council of Economic Advisers) and industrial production (Ford's Edsel), as well as many other telling arenas and disciplines. Economic, cultural, legal, and political contexts are considered, as well as the more known institutions of government and commerce. The new Classics of the Social Sciences edition from Quid Pro Books features a 2015 Foreword from Neil J. Smelser, University Professor Emeritus at Berkeley and former chair of its sociology department. He writes that the book remains "one of the classics in organizational studies, and—in ways I will indicate—it is still directly relevant to current and future problems of organizational life. ... What makes this book a classic? It is a disciplined, intelligent, and elegant model of applied social science. ... The text itself, richly documented empirically, yields an informed and balanced account of the decision-making process as this is shaped by the quality of information available (and unavailable) to and used (and not used) by organizational leaders." Reviews of the book at the time it was written similarly attest to the originality and breadth of its interdisciplinary analysis. Amitai Etzioni wrote in the American Sociological Review: "This book opens a whole new field — the macrosociology of knowledge. It is as different from the traditional sociology of knowledge as the study of interaction is from that of the structure of total societies." He adds, "The power of Wilensky's contribution is further magnified by his historical perspective. He studies structures and processes, but not in a vacuum." Gordon Craig wrote in The Reporter that the book's examples from organizations "show a similar tendency to believe what they want to believe, to become the victims of their own slogans and propaganda, and to resist or to silence warning voices that challenge their assumptions.... In his fascinating analysis of intelligence failures and their causes ... in the public and private sectors, Wilensky finds that the most disastrous miscalculations are those which have occurred in the field of governmental operations, especially foreign policy and national security." The book explains how such highly institutionalized actors are vulnerable to informational pathologies. The new digital edition features active Contents, a fully linked Index, linked notes, and proper ebook formatting. It is a modern, quality, and authorized re-presentation of a classic work in social science and organizational studies.
A graphic novel offers an up-to-date look at our planet and how we live on it and explains what global warming is all about. Original.
The incisive and often hilarious story of one of our most interesting cultural phenomena: boredom It’s the feeling your grandma told you was only experienced by boring people. Some people say they’re dying of it; others claim to have killed because of it. It’s a key component of depression, creativity, and sex-toy advertisements. It’s boredom, the subject of Yawn, a delightful and at times moving take on the oft-derided emotion and how we deal with it. Deftly wrought from interviews, research, and personal experience, Yawn follows Mary Mann’s search through history for the truth about boredom, spanning the globe, introducing a varied cast of characters. The Desert Fathers—fourth-century Christian monks who made their homes far from civilization—offer the first recorded accounts of lethargy; Thomas Cook, grandfather of the tourism industry, provided escape from the mundane for England’s working class; and contemporarily, we meet couples who are disenchanted by monogamous sex, deployed soldiers who seek entertainment and connection in porn, and prisoners held in solitary confinement, for whom boredom is a punishment for crimes they may or may not have committed. With sharp wit and impressive historical acumen, Mann tells the unexpected story of the hunt for a deeper understanding of boredom, in all its absurd, irritating, and inspiring splendor.
Women in Iran from 1800 to the Islamic Republic
The role of women in Iran has often been downplayed or obscured, particularly in the modern era. This volume demonstrates that women have long played important roles in different facets of Iranian society. Together with its companion, Women in Iran from the Rise of Islam to 1800, this volume completes a two-book project on the central importance of Iranian women from pre-Islamic times through the creation and establishment of the Islamic Republic. It includes essays from various disciplines by prominent scholars who examine women's roles in politics, society, and culture and the rise and development of the women's movement before and during the Islamic Republic. Several contributors address the issue of regional, ethnic, linguistic, and tribal diversity in Iran, which has long contained complex, heterogenous societies.
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.