Principles of Marketing

Titre : Principles of Marketing
Auteur : Gary Armstrong
Éditeur : Pearson Australia
ISBN-13 : 9781486002535
Libération : 2014-10-01

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The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.

Management Science Modeling

Titre : Management Science Modeling
Auteur : S. Christian Albright
Éditeur :
ISBN-13 : 1111532451
Libération : 2012

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Easy to understand and to the point, MANAGEMENT SCIENCE MODELING, 4th Edition, International Edition uses an active-learning approach and realistic problems to help you understand and take advantage of the power of spreadsheet modeling. With real examples and problems drawn from finance, marketing, and operations research, you will easily come to see how management science applies to your chosen profession and how you can use it on the job. The authors emphasize modeling over algebraic formulations and memorization of particular models. The essentials resource website, whose access is available with every new book, includes links to the following add-ins: the Palisade Decision Tools Suite (@RISK, StatTools, PrecisionTree, TopRank, RISKOptimizer, NeuralTools, and Evolver); and SolverTable, which allows you to do sensitivity analysis. All of these add-ins have been revised for Excel 2010.

MFD Malea Fashion District

Titre : MFD Malea Fashion District
Auteur : Antonio Dávila
Éditeur :
ISBN-13 : 8461283171
Libération : 2009

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Antonio Dávila A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de MFD Malea Fashion District Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Marketing Management

Titre : Marketing Management
Auteur : Philip Kotler
Éditeur :
ISBN-13 : 0273753363
Libération : 2012

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This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Kotler On Marketing

Titre : Kotler On Marketing
Auteur : Philip Kotler
Éditeur : Simon and Schuster
ISBN-13 : 9781471109560
Libération : 2012-12-11

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Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Essential Guide to Marketing Planning

Titre : Essential Guide to Marketing Planning
Auteur : Marian Burk Wood
Éditeur : Pearson Education
ISBN-13 : 027371323X
Libération : 2007

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This book provides practical guidance in how to research, prepare and present a great marketing plan.

Marketing 3 0

Titre : Marketing 3 0
Auteur : Philip Kotler
Éditeur : John Wiley & Sons
ISBN-13 : 0470609796
Libération : 2010-03-30

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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

The Quintessence of Strategic Management

Titre : The Quintessence of Strategic Management
Auteur : Philip Kotler
Éditeur : Springer Science & Business Media
ISBN-13 : 3642145442
Libération : 2010-08-23

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Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

Ingredient Branding

Titre : Ingredient Branding
Auteur : Philip Kotler
Éditeur : Springer Science & Business Media
ISBN-13 : 3642042147
Libération : 2010-05-17

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An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.

Titre :
Auteur : Philip Kotler
Éditeur :
ISBN-13 : 7811221519
Libération : 2007

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