La publicité digitale a considérablement évolué ces dernières années : nouveaux comportements de consommation, nouveaux outils, nouvelles technologies, nouveaux métiers. Ce marché en plein essor est aussi complexe à appréhender : Que représente le marché de la publicité digitale ? Quels sont ses leviers ? Qu’est-ce que la publicité programmatique et comment achète-t-on en RTB ? Comment utiliser les data et personnaliser les publicités ? Comment acquérir des leads ? Quelles stratégies mettre en œuvre sur les réseaux sociaux ? Quels sont les métiers et les compétences dans la publicité digitale ? L’objectif de cet ouvrage est de présenter, de manière concrète et pédagogique, tous les concepts fondamentaux et les nouvelles tendances de la publicité digitale. Chaque levier publicitaire (Search, e-mailing, affiliation, Display, réseaux sociaux) est analysé à la lumière des nouveaux acteurs, des modes d'achat et des nouvelles formes de communication. Une partie est réservée aux métiers et compétences à acquérir dans la publicité digitale.
Stories the Feet Can Tell Thru Reflexology
Eunice D. Ingham A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Stories the Feet Can Tell Thru Reflexology Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.
The Concise Book of Trigger Points Third Edition
Most muscular aches and pains are caused or affected by untreated “trigger points,” localized tender spots in muscles. Understanding and treating these points can lead to rapid and lasting pain relief. Trigger point therapy is a powerful tool in the management of both acute and chronic pain, including such common problems as headaches, TMJ syndrome, and back pain. The Concise Book of Trigger Points has set the gold standard for providing a clear understanding of the treatment of trigger points. Designed for the student and practitioner of massage/bodywork, physical therapy, physiotherapy, osteopathy, sports therapy, and any other health-related field, it functions both as an entry-level textbook and an authoritative reference for even the most experienced therapist. This updated third edition includes new self-help and practitioner treatment guidelines for each muscle discussed, covering cutting-edge trigger point theory and practice. The opening chapters describe the basics of trigger points and include detailed therapeutic protocols. Chapters seven through twelve are organized by muscle groups, with detailed color illustrations of each major skeletal muscle. In addition, respected osteopath Simeon Niel-Asher discusses the physiological implications of the trigger points in each muscle—and techniques for treatment—and addresses the most common pain complaints, including headache, neck pain, shoulder pain, lower back pain, and TMJ syndrome. This is a must-have manual for students, professional hands-on therapists, and those who wish to gain a greater knowledge of trigger point therapy. “This book wonderfully describes the syndromes of myofascial pain that affect the skeletal muscles. The text is clear, with detailed information about the presentation of syndromes in each body region, and the illustrations show the referred pain patterns clearly. Individuals suffering from myofascial pain will find it useful in understanding and managing their symptoms.” --Dr. Bob Gerwin, MD, FAAN Medical Director and President, Johns Hopkins University School of Medicine, Baltimore, Maryland “Simeon Niel-Asher has improved on an already wonderfully descriptive book on myofacial pain, trigger points, and syndromes. The text is clear, the diagrams excellent and the overall result is an excellent resource.” --Dr. Simon Vulfsons, MD, Board Certified in Internal Medicine and Pain Management Director, the Institute for Pain Medicine, Rambam Health Care Campus, Haifa, Israel “This book is a must-have for manual therapists serious about their craft, as well as for serious self-treaters who want to take their level of understanding and treatment independence to a higher level. The book is extremely well organized, well written, and concise. The illustrations are beautiful and accurate.” --Jonathan Reynolds, Director, TOLA systems.
Making Herbal Hand Creams and Salves Storey s Country Wisdom Bulletin A 256
Sensational Recipes for Silky-Smooth Hands! Experience the best moisturizers that nature has to offer! Whether you're an office worker or a stone mason, a gardener or a mechanic, chances are your hands could use some love and attention. Help is here! In "Making Herbal Hand Creams and Salves," you'll find easy-to-follow recipes for more than twenty all-natural lotions and creams designed to hydrate, replenish, and smooth your skin for a beautiful, silky feeling. Author Norma Weinberg also offers expert advice on healing dry, cracked skin; softening calluses; soothing inflamed, sore cuticles; preventing premature skin aging; and removing age spots, as well as essential information on evaluating commercial products.
Trigger Point Self Care Manual
A guide to the treatment of pain from common sports injuries and other physical activities • Contains at-home techniques to promote healing and self-awareness of the body’s musculature • Explains how to relieve pain using manual massage in conjunction with small physio balls • Includes an illustrated treatment reference section organized by region of the body The vast majority of physical injuries incurred by active people begin with muscular injuries that are not addressed by the conventional medical approach to orthopedic care. Injuries of this type are generally too minor to warrant splinting, casting, or medication and often do not prevent participation in physical activities. They do, however, produce noticeable discomfort and, over time, frequently lead to more severe injuries. In Trigger Point Self-Care Manual Donna Finando presents methods for the healing and prevention of musculature injuries. She identifies the causes of and remedies for areas of muscular tightness and restriction and details many self-care techniques, including precise self-massage, stretching, and the use of wet heat and/or ice. In the fully illustrated reference section, organized by body part, she identifies the pain associated with trigger points in each muscle of the body and provides instructions for palpating, treating, and stretching the muscle in order to release it.
Home to War
Details the struggles of those who served in Vietnam to deal with the negative reaction at home, their role in the anti-war movement, and their battle for medical help and compensation for Agent Orange and post-traumatic stress.
Commercial Leases and Insolvency
This book remains the leading text on insolvency law as it affects the commercial rental sector. It provides useful analysis of the applicable rules, and guidance on practices adopted, when commerical property tenants suffer insolvency.